Find the commercial signal in the noise.
GamingCI watches supplier performance, promotion effectiveness and catalogue health across your markets, and surfaces the findings that actually change a commercial decision — with the evidence behind every one of them.
Product value
Three things a commercial team actually needs
Not another dashboard to check. GamingCI is built around the decisions a commercial team already has to make — which suppliers, which promotions, which titles — and gets to the point.
Make money
Surface new-release and outperforming titles early enough to lean into them — market by market, supplier by supplier.
Reduce waste
Catch declining games, underperforming promotions and underutilised supplier catalogues before they quietly cost you a quarter.
Decide better
Every finding comes with the underlying evidence and a clear commercial review brief — not a black-box score to take on faith.
How it works
From raw performance data to a decision brief
Connect your commercial data
Game performance, supplier agreements and promotion activity, mapped into one consistent model across markets and currencies.
The engine runs its rules
A defined, versioned set of commercial intelligence rules evaluates the data — the same rules every time, never an opaque model you can't inspect.
Findings get prioritised
Findings are deduplicated, prioritised and routed to an owner — Today shows what actually needs attention, not everything that technically changed.
You act with evidence
Every finding links back to the underlying numbers and a Commercial Review Brief you can take into a real conversation.
Supplier intelligence
See a supplier the way your commercial team does
Supplier 360 brings catalogue performance, concentration, agreement terms and recent findings into one view — currency-safe across markets, so a mixed-currency supplier's numbers are never silently summed into a meaningless total.
- Catalogue concentrationWhich titles actually drive a supplier's NGR, not just which titles exist.
- Multi-market, multi-currencyEvery figure converted correctly for the date it happened, not today's exchange rate applied retroactively.
- Commercial Review BriefA structured, evidence-backed brief ready for an actual supplier conversation.
Trust & explainability
Every number is traceable
Commercial intelligence you can defend in a room. GamingCI is built for regulated gaming operators, where "trust me" is never an acceptable answer.
- Versioned rules, not a black boxEvery intelligence rule has an explicit, versioned configuration — you can see exactly what changed and when.
- Evidence behind every findingA finding links to the underlying performance data used to produce it, not just a conclusion.
- Tenant isolation by designEach operator's data is isolated at the database level, not just by application logic.
- Role- and market-scoped accessWhat a person can see and do is governed by explicit capabilities and market authorisation, reviewed independently of any one screen.
GamingCI's public demonstration environment (Aurora Gaming Group) uses entirely synthetic data — fictional operator names, fictional commercial figures. The intelligence engine and calculations behind it are the real product.